For fans who grew up withPokémonin the late ’90s, the franchise is as much about nostalgia as it is about battling, trading, and collecting.Pokémon: The First Movie, released in 1999, wasn’t just an animated film, it was a pop culture phenomenon that defined a generation. But even decades later, the film continues to surprise fans in unexpected ways.
A 1999 Pokémon Relic Unearthed in Manhattan
The poster was uncovered near the East Broadway subway stop, tucked away on Madison Street. Workers removing old signage peeled away years of buildup to reveal the vibrant adpromoting the U.S. release ofPokémon: The First Movie. Its survival is remarkable, considering the constant cycle of flyers, graffiti, and weather damage common in New York City.
What makes this discovery so special is that it captures the height of Pokémania in the United States. When the film first hit theaters,Pokémonwas more than a TV show; it was a cultural juggernaut. From Happy Meal toys to packed movie screenings, kids couldn’t get enough. This poster embodies that exact moment when the franchise crossed into mainstream American entertainment.

Seeing it again after nearly three decades isn’t just a nostalgic thrill. It’s a reminder of how farPokémonhas come since its theatrical debut. Today, the series has expanded into new games, movies, and global events, yet relics like this prove its earliest days still hold a magic fans can’t forget.
Why This Forgotten Pokémon Poster Still Matters
At first glance, this might seem like just another piece of old advertising, but for longtime fans, it’s much more than that.Pokémon: The First Moviewas many children’s first introduction to animeon the big screen, and the poster is a tangible link to that milestone. Its rediscovery feels like unlocking a hidden chapter of anime history in the U.S.
This kind of find also highlights how urban landscapes often conceal cultural treasures. Beneath the layers of modern promotion lie relics of past trends and fandoms, waiting for the right moment to be uncovered. ForPokémonfans, this poster isn’t just a forgotten ad, it’s a piece of personal history preserved by accident.

The discovery also sparks reflection on how much the franchise has grown. From a single movie release in 1999 to today’s global empire spanning games, anime, and merchandise,Pokémonhas never stopped evolving. Yet, in that poster, fans see the pure excitement of a franchise still at the beginning of its legendary journey.
Pokemon: The First Movie
Cast
Pokémon: The First Movie, directed by Kunihiko Yuyama, features a bio-engineered Pokémon named Mewtwo who challenges Ash, Pikachu, and their companions to an unprecedented Pokémon match, testing their strength and determination as they confront the powerful Mewtwo.
