M3GAN 2.0has underperformed massively at the box office, and the Blumhouse Productions failure has already been addressed by the head of the studio. The firstM3GANwas one of Blumhouse Productions' biggest box office hitsin recent years, and its viral status meant that Blumhouse Production had high hopes for the film’s 2025 sequel, which was released on June 27.
However,M3GAN 2.0has only made $20 millionas of the writing of this article, which is low compared to the film’s estimated $25 million budget. In an interview withThe Town with Matthew Belloni, Blumhouse Productions CEO Jason Blum discussed the film’s box office failure, stating that they thought they “could do anything” withM3GAN. This led to them changing genres and the decision to releaseM3GAN 2.0in the summer.
Blum acknowledges that the sequel failed to meet expectations, with them overestimatingM3GAN’s potential. However, he states that “if you look at any massive talent… every one of your favorite people have gone through slumps.And that applies to Blumhouse, too.” Here are Jason Blum’s comments on the issue:
“We all thought Megan was like Superman. We could do anything to her. We could change genres. We could put her in the summer. We could make her look different. We could turn her from a bad guy into a good guy. And we classically over-thought how powerful people’s engagement was with her… I said to [Blumhouse employees] this morning that if you look at any massive talent, whether they are a movie star or whether they are a production company or whether they are a studio, every one of your favorite people have gone through slumps. And that applies to Blumhouse, too."
What Jason Blum’s Comments Mean For M3GAN
How Will This Impact Future M3GAN Movies
M3GAN 2.0was clearly a box office disappointment, and it is refreshing to hear Jason Blum address these issues head-on. His discussions of Blumhouse Productions' mindset surrounding theM3GANfranchise gives insight on how issues like this happen, asBlumhouse was overconfident in an unproven franchise.
It seems that Blum is less confident inM3GANnow, and this could spell trouble for the future of the franchise. Blumhouse Productions may be hesitant to greenlight a thirdM3GANmovie, pointing to the box office failure of the second film as a justification for this.
This could also impact theupcomingM3GANspinoff movie,SOULM8TE. If a mainlineM3GANmovie can’t succeed at the box office, a spinoff without M3GAN has even worse chances. It could lead to a smaller marketing campaign or even a cancellation, depending on how confident Blumhouse is in the film.
Our Take On M3GAN 2.0’s Box Office Failure
It Isn’t All That Surprising
M3GAN 2.0’s box office failureisn’t surprising, as it was released at a bad time. The film had to face competition from movies likeLilo & Stitch,How to Train Your Dragon, andElio, and in the following weeks it would have to faceJurassic World Rebirth,Superman, andThe Fantastic Four.
M3GAN 2.0switching from a horror film to an action comedy also didn’t help, alienating some of the audience members who were fans of the original. The original film’s box office was helped by its viral marketing, another benefit thatM3GAN 2.0didn’t have.
