Call of Dutyfans have been speculating about what to expect in the upcomingBlack Ops 7for months now. As anticipation builds around its release, it should come as no surprise that Activision is launching a full-on viral marketing campaign to get players even more hyped.
The viral marketing campaign featuresThe Guild, a mysterious corporation featured inBlack Ops 7.such as billboards and incredibly convincing (and terrifying)Forbesarticles. The Guild’s marketing extends to all facets of media and even into the real world in the form of billboard adverts, as spotted byXuser Inkslasher in San Francisco.
Viral Marketing For Call Of Duty: Black Ops 7 Has Begun
The Guild Is Everywhere
The Guild is the focus ofCall of Duty: Black Ops 7’s marketing campaign, and its sinister messaging will be everywhere starting today. Along with theForbesarticle mentioned above, an ominousWiredarticle promises to"end your home security fears… forever."
InBlack Ops 7lore,the Guild is a corporation modeled after defense contractor groupsor giant cybersecurity companies. If you’re seeing sinister messaging from The Guild pop up all over the place, then theBlack Ops 7marketing campaign is working.
What Does All Of This Mean, And What Is The Guild?
The gimmick behind the Guild is that they are promising people safety in the form of cybersecurity and physical robots in everyone’s home, i.e.“pioneering global protection to secure what matters most.“They do this throughgood old-fashioned fearmongering, as indicated in The Guild’s not-so-subtle website headline,“Together, we won’t fear tomorrow.”
The Guild will likely be a main antagonistin the upcomingBlack Ops 7story,and this viral marketing campaign is a creative and effective way to get players interested before the game releases.
The Guild isn’tCall of Duty’sfirst viral marketing campaign, as this has been a very popular tactic for Activision over the years.Call of Duty: Black Ops 6fans will remember the ominous The Truth Lies campaign (viaX) that launched before the game’s release.
AsBlack Ops 6ends its reign, the newest marketing campaign isgeared toward sparking an all-new interestand capturing the same hype that players had for the previous title. The Guild could be a great way to build interest around what to expect inCall of Duty: Black Ops 7when it releases later this year.
