Sanrio fans, get excited, because one of the most covetedHello Kittycollectibles is officially back just in time for the new school year. After last year’s lightning-fast sellout, the Hello Kitty and Friends Tile tracker collection has returned, bringing fans both adorable designs and practical everyday use.
These charming Bluetooth trackers, available exclusively throughLife360, combine iconic Sanrio characters with Tile’s popular item-tracking technology. Whether fans are a student trying to keep tabs on a backpack or a parent safeguarding keys, the new lineup delivers style and peace of mind in one small, delightful package.
The Must-Have Hello Kitty Collectible That’s Back in Stock
This season’s release includes multiple options for fans to choose from. The Keroppi Crew: Back to Cool starter pack pairs a Keroppi Tile with a wallet-sized tracker featuring eight beloved Sanrio faces. The Kuromi Club edition includes Kuromi and My Melody on one tracker, plus a second wallet-sized design with Hello Kitty, Cinnamoroll, and Pochacco.
Individual Tile trackers are also available for purchase, spotlighting Hello Kitty or My Melody and Cinnamoroll. Priced at $24.99 for singles and $49.99 for starter packs, these pieces make both an affordable and functional collectible. They’re especially handy for students preparing for the chaos of back-to-school life.
Thepopularity of these Hello Kitty merch tracking setsisn’t just about utility, it’s about connection. Fans are drawn to seeing their favorite characters in new formats, and collaborations like this turn everyday items into must-have collectibles. Given last year’s rapid sellout, these trackers are expected to disappear quickly once again.
Sanrio’s Evolving Character Lineup
While Hello Kitty remains a cultural icon, recent years have seen a noticeable shift in Sanrio’s popularity rankings. In the 2025 character contest,Pompompurin claimed the top spot, followed closely by Cinnamoroll and Pochacco. Hello Kitty didn’t even crack the top tier, reflecting changing tastes among fans.
Sanrio executives have acknowledged this shift, noting a growing focus on other mascots like Kuromi. The mischievously cute character has gained traction thanks to refreshed branding and a more modern presentation aimed at younger audiences. According to Kuromi’s branding head, her charm and “artistic” persona continue to resonate with fans in new ways.
Still, Hello Kitty’s enduring appeal makes her the perfect ambassador for collaborations like the Tile trackers. Even if she’s no longer the undisputed queen of Sanrio rankings,Hello Kitty’simage remains instantly recognizable worldwide. This combination of nostalgia and utility is likely why the product continues to sell out so quickly.
