The official trailer forIt’s Always Sunny in Philadelphiaseason 17 reveals that the upcoming season’s 2-year delay from season 16 has already created a cultural timing problem.It’s Always Sunny in Philadelphiaseason 17will extend the record-breaking series, which became the longest-running live-action sitcom ever made with its 15th season. The trailer forIt’s Always Sunny in Philadelphiaseason 17 brought The Gang back for anotherAbbott Elementarycrossover episode, which will act as the season 17 premiere. The trailer also featuredthe return of Cricket, an OG supporting characterplayed by actor and writer David Hornsby.

It’s Always Sunny in Philadelphiaseason 17 will also include another crossover with the flagship ABC reality TV franchise,The Golden Bachelor. The trailer showsDanny DeVito’s Frank looking for love withThe Golden Bachelorhost Jesse Palmer. After immediately meeting one contestant, who goes by the name of “C**k Chewa”, Frank says the competition is over and that he chooses her inThe Golden Bachelorseason finale. While there will surely be more twists ahead with the first-everThe Golden BachelorandIt’s Always Sunnycrossover, the new supporting character highlights a timing problem with the upcoming season.

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It’s Always Sunny In Philadelphia’s “Hawk Tuah” Reference Is Already Too Dated

The Original Hawk Tuah Video Came Out Almost A Year Ago

The new addition of “C**k Chewa” inIt’s Always Sunny in Philadelphiaseason 17 is funny, but arrives too late after it became a viral online sensation. The real-life “Hawk Tuah” Girl who inspired theAlways Sunnycharacter, whose actual name is Hailey Welch, was a huge social media blip in the summer of 2024. By summer 2025, however,the whole meme has already been done and gone with. The fact thatIt’s Always Sunny in Philadelphiamakes a big reference to that in season 17 feels too dated now. Welch launched her podcastTalk Tuahin September 2024, which has gone on hiatus after a cryptocurrency scandal.

While Hailey Welch is still very much on the topic of online discussion,her being mocked inIt’s Always Sunny in Philadelphiaseason 17 feels like yesterday’s news. It is hilarious to see Frank’s reaction to “Ck Chewa” as her character could end up not being a big part of the overall season. “Ck Chewa” will definitely become a memorable new addition toIt’s Always Sunny in Philadelphiaseason 17, even if it is untimely. Her inclusion would have had a bigger pop ifIt’s Always Sunny in Philadelphiaseason 17 came out last year, but in recent years the series has released new episodes every two years.

It’s Always Sunny’s Cultural Satire Is Better When It’s Broader

It Can Avoid Feeling Behind The Curve With Viral Blips Like Hawk Tuah

The satire inIt’s Always Sunny in Philadelphiatends to work better when looking at larger cultural and social trends, not viral blips like Hawk Tuah. Their political satire works better because it’s not dated as quickly, but with the short shelf life of internet topics nowadays,the show is clearly finding it difficult to keep up with viral moments. The “C**k Chewa” bit may still be funny, but may also face fatigue from people who are over the meme and may find it ridiculous. On the other hand, something like the Hawk Tuah girl becoming famous over an internet clip is right upIt’s Always Sunny’s​​​​​​alley.

The satire inIt’s Always Sunny in Philadelphiatends to work better when looking at larger cultural and social trends, not viral blips like Hawk Tuah.

It will be interesting to see how Frank’s time onThe Golden Bachelorpans out and if he does actually end up with “C**k Chewa”, who will hopefully not become a main character throughout the season. Part of what makesIt’s Always Sunny in Philadelphiaso consistently great is its ability to poke fun at the craziness of the real world, but that only works if it can maintain the pace of the rapid online news cycle of the modern era.