Themusicvideo has long been a widely varied, versatile type of art form, both when it comes to the overall direction of the creation’s style and how the visual form of the medium chooses to break down the audio of the song that it’s meant to illustrate. The music video can provide a greater explanation of what a track might be about, obscure it beneath hazy meaning, or offer some form of artistic flourish that emphasizes the overall composition. One of perhaps the most well-known ways to add some clout to a music video’s weightis through celebrity appearances.
Rock musicians have been known to utilize celebritiesin music videos over the years, while the pop punk genrehas also snuck in some famous facesinto the visual side of their compositions. Some celebrities have even been known to do cameos in multiple music videos throughout their career (take actor/director Ben Stilleras an example of this). A decade ago, singer-songwriterMadonna took the celebrity appearance route to maximum potential for her song “B**ch I’m Madonna,“in a way that still has pop music fans talking years later.
The Music Video for “B**ch, I’m Madonna” Features Several Pop Stars And Celebrities
Taking The Party Vibes Of The Song To Significant Heights
“Bch I’m Madonna” was released by the artist in 2015as the third single from her 13th studio albumRebel Heart, and features a verse from rapper Nicki Minaj that adds more of a raw, contemporary edge. While the song did create some divisive opinions between those who enjoyed the track’s fun energy and those who thought it tried to push too hard to be “edgy,” there’s no doubt that the “Bch I’m Madonna” music video pulled out all the stops to create the fun party atmosphere that’s present in the track.
Backed by the pulsing ripple of a halting, flowing, club-ready beat of a heart, Madonna shows she’s ready to have just as much fun as the lyrics in the song promise, and thatage isn’t even going to stop her from being the life of the party. Her pop star legacy roots are on full display in the “B**ch I’m Madonna” music video as the artist lives it up around a lux hotel, with appearances that include singers Miley Cyrus, Katy Perry, Beyoncé, and Rita Ora, as well as comedian Chris Rock, producer Diplo, and one of Madonna’s own children.
This Style Of Music Video Is Dying Out, But For Good Reason
Concepts Are Embracing A Deeper Approach
The music video for “B**ch I’m Madonna” is unquestionably fun and embraces the party of pop music (along with star power) to give fans and viewers not only a good time, but an interactive experiencewhere they have to keep their eyes peeled for easter egg-level cameos. However, a decade later, many genres, including pop, are now making a return to more cinematic types of music videos (with story-like elements such as those seen in Michael Jackson’s 1983 “Thriller” video, for instance).
This isn’t to say that a video in the styleMadonnachose in 2015 is a “bad” or “wrong” approach, just that the creativity involved in the visual parts of album releases is going deeper again when it comes to the ideas they incorporate. Adding more in-depth artistic elements is never a bad thing for an album rollout, and can evengive visual artists/directors more opportunities to show off their style to new individualswho might just turn into their new fans.
“B**tch I’m Madonna” will likely becomea more rare approach to making a music video over time, but its enjoyable style isn’t about to fade away. If anything, the music video will continue to thrive as a fun time capsule of the different creative decisions that were popular during certain cultural periods of time.
