A recent retweet by James Gunn of a comic industry insider’s post may suggest thatSupermanis single-handedly saving the comic book industry, as the Man of Steel’s latest movie has achieved something that billion-dollar comic book films have consistently failed to do for years.
Superman is cool again.
On August 02, 2025,James Gunn retweeteda post from Jetpack Comics, a comic book and gaming store based in Rochester, NH. In its tweet, Jetpack Comics captioned a clip of David Corenswet’s Superman dead-lifting a monster, expressing that they’ve seen an unprecedented surge in business since the release of Gunn’sSupermanon July 10, 2025.
They credited the film with reigniting interest in what many had considered a dying medium.Fans can find both the original tweet and Gunn’s retweet above and below.
James Gunn’sSupermanIs Bringing Fans Back to Comic Shops
A Local Store’s Viral Post Proves the Man of Steel Is Reviving DC’s Comic Book Roots
Jetpack Comics’ post read:“We’ve had billion-dollar comic movies drop and didn’t see a soul in here looking for comics to go along with it. Butsince @JamesGunn’s Superman dropped, it’s been non-stop.Single issues, collected editions, action figures. You name it. Superman is cool again.”
The fact that they made this post just fourdays afterSuperman’sreleasespeaks volumes about the renewed excitement the film has generated for its source material (read: comics).It’s a major win for both the industry and fans, signaling that the once-struggling DC fandom might finally be making a comeback.
It’s especially encouraging to see comic shops directly benefit from the film’s success. Gunn seems to agree, judging by his response retweet:“This is awesome to hear. #Comics.”His acknowledgment of a local store’s booming business highlights just how much he values the comic book world that inspires his work.
James Gunn’s Superman Breaks DC’s Box Office Slump in Spectacular Fashion
With a 91% Audience Score and Boosted Comic Sales, the Man of Steel Is Leading a True Comeback
DC has been known for theatrical flops in recent years, with several of its latest releases failing to land with fans. So for the studio to now deliver amajor box office success withSuperman,earning a 91% audience score on Rotten Tomatoes, is a huge win, especially as insiders report a renewed interest in the very source material that inspired it.
Considering the number of high-budget comic book movies released over the past decade, Jetpack Comics’ claim that none sparked in-store traffic until Superman speaks volumes. It highlights just how exceptional James Gunn’sSupermantruly is and suggests it could be the start of a fresh, thriving era for the comic book industry.
Superman
The icon who launched the entire world of superheroes, the last son of Krypton escaped his dying world to crash land on Earth and be raised as Clark Kent. The world knows him better as Superman, the Man of Steel, the leader of the Justice League, and the most well-known hero in the DC Comics Universe. Blessed with the powers of a demigod, Kal-El of Krypton fights enemies both small and cosmic in his endless pursuit of truth, justice, and a better tomorrow.
Cast
Superman (2025): Superman follows the dual life of Clark Kent, a journalist in Metropolis, as he endeavors to reconcile his Kryptonian heritage with his human upbringing. Set against a backdrop of personal discovery, the film explores his journey of identity as he navigates his existence in a complex world.
