The McBee Dynasty: Real American Cowboysfans noticed a wild on-screen slip-up during amid patriarch Steve McBee Sr.’s fraud conviction.The McBee Dynastyseason 2is currently airing, but this peculiar and talked-about moment happened in season 1.
The McBees own and operate McBee Farm & Cattle Co. in Gallatin, Missouri, and scandal broke for Steve Sr. after season 1 as he pleaded guilty to crop insurance fraud andfaces up to 30 yearswithout parole.He will be sentenced Jul 27, 2025. Steve has been noticeablyabsent fromMcBee Dynastyseason 2entirely as his legal issues play out in real time.

Steve Sr. was the culprit yet again in the suspect moment caught on camera. During a party for “den mother” Tessa Lollar, Steve Sr. was behind the grill cooking up burgers and hot dogs, and fans noticed thathe was using burgers from Target, and the McBees don’t supply to Target.
“If I own my own cattle company, I will not grill frozen Good & Gather burgers from Target for anyone ever. In too many ways, this man seems like a fraud,” the Reddit thread on the situation read (viau/Left-Map4795.)

At the very least, the Target burgers were not a good look for Steve Sr., because it brings up the issue of why wouldn’t he be using his own product as negative speculation about his character and image circulates.
What Steve McBee’s Meat Brand Slip Up Means
“Multi-Level Frauds”
On-screen, the McBees are very prideful and boastful about their success and operations, but Steve Sr.’s choice in meat products says differently. For someone so resolute about his prowess,it would have made sense for Steve Sr. to use the on-air opportunity to plug his beef products, but he chose to showcase a mainstream product.
To that point, a Redditor in the thread wrote,“I work for a beef farm, and any gathering has our meat, not someone else’s.“Another commenter agreed with that sentiment and added,“Especially on TV!! Wouldn’t you want to promote your own?”
“These people are multi level frauds,” was another well-liked notion.
WithMcBee Dynastyalready mired in the controversy of Steve Sr.’s legal woes that put him to shame, the non-McBee meat brand slip up adds fuel to the disdain viewers already have for him and the family.
Our Take On The Exposed McBee Dynasty Slip Up
They’re Being Further Discredited
The McBees have not been presenting themselves well on-screen and in the media, and the BBQ meat product slip-up is icing on the cake. Maybe it was a lapse in judgment, but regardless,it sends the wrong message.Steve McBee is already discredited, but since the whole McBee family represents their cattle business, it’s not a good look for any of them.
It’s possible that there could be a redemption BBQ inThe McBee Dynastyin season 2 where the family can use their own product, but for now, the McBees are further exposed.
The McBee Dynasty: Real American Cowboysairs Mondays at 9 p.m. EDT on Bravo.