The fast food chain McDonald’s is attempting to promote the brand to potential future employees via an online game. Sincethe COVID pandemic, many McDonald’s branches have subsequently shut down or lost staff in the process, forcing it to think up modern strategies to find new employees.
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McDonald’s Crush The Rushtakes its cues frommultiple Flash-style arcade gameswhere players take orders from customers and have to reliably multitask to get the job done. Gameplay consists of clicking on the relevant order items and working with the pre-programmed team to get the highest score possible until five or more orders become backlogged. The goal is to portray food service work as a wholly fun and entertaining place to be, but it remains to be seen whether the repetitive gameplay is enough to convince players to join the McDonald’s team.
Promotional online games have been used by big brands for decades, such asthe Burger King restaurant chain advergames.Crush The Rushmay remind some players of a similar Flash game released in 2006, which was a satirical parody based on McDonald’s and its various departments. Official McDonald’s spokespersons explained their disapproval of the game soon after it gained popularity.
McDonald’s has used many marketing techniques over the years to continue attracting customers to its eatery, with varying degrees of success. Recentlythe UK McDonald’s chain pulled Pokemon cardsfrom Happy Meal promotions due to scalpers and collectors based on events in the US, but sales continue on strong regardless. Assuming the Canadian McDonald’s branch meets its employment quota thanks to itsCrush The Rushgame, then more advergames could be seen in the future.
McDonald’s Crush The Rushis available to play online until May 22.
