Summary
Focus Entertainmentis soon to undergo a restructuring that will include changing its name to PulluP Entertainment. In the past, Focus has been known for helping release titles like thepopularPlague Talegames,Greedfall,andVampyr.This won’t be the company’s first name change, as Focus Entertainment was formerly known as Focus Home Interactive prior to its September 2021 rebrand.
In recent years, Focus Entertainment has been quite a busy publisher. 2022 saw the company publish games like the sci-fi simulatorHardspace: Shipbreakerand the supernatural western third-person action shooterEvil West.Focus also published Asobo Studios' critically acclaimed sequelA Plague Tale: Requiemin 2022, which went on to earn a nomination for Game of the Year at the 2022 Game Awards. A solid 2023 was also in store for the French publisher, as it releasedAtomic Heart, Warhammer 40,000 Boltgun, Aliens: Dark Descent,andAtlas Fallen.
Now, with a promising slate of 2024 games ahead, Focus Entertainment is shaking things up once again.According to a recent earnings report, Focus has announced that it’ll be changing its name to PulluP Entertainment in April. In the same report, Focus acknowledged its failure to meet its third-quarter revenue goals due to its lack of major game releases. The name change will come as part of a broader restructuring consisting of three internal branches: Focus Entertainment Publishing will continue the studios' third-party publishing work, “The Arcade Crew” will work with smaller developers to help publish indie-scale projects, and its seven internal development studios, includingThe Surgedeveloper Deck13, will make up its aptly named “Studios” branch.
While ultimately unknown, it’s possible that Focus' 9% revenue drop for 2023 and its 43% third-quarter plummet have led the company down this new path. Fans of the publisher’s games don’t seem quite receptive to the new “PulluP” name, though it may take some time for the new moniker to settle in. Compared to some of the othermajor publishers like Ubisoftand EA, Focus was never as popular or recognizable; perhaps that may begin to change as the restructured PulluP Entertainment.
The publisher currently has two major titles expected to launch this year, withDon’t Nod’sBanishers: Ghosts of New Edenon February 13andWarhammer 40,000: Space Marine 2on September 9. Asobo has already previously confirmed it’s working with Focus once again for what is presumed to be a thirdPlague Talegame. Hopefully, this remains unchanged, and considering it’s Focus' most successful property, it’s likely still at play. Focus is set to officially change its name to PulluP Entertainment on April 1, but fans should expect the reveal of its new logo at some point sooner.
A Plague Tale: Requiem
WHERE TO PLAY
After escaping their devastated homeland, Amicia and Hugo travel far south, to new regions and vibrant cities. There, they attempt to start a new life and control Hugo’s curse.But, when Hugo’s powers reawaken, death and destruction return in a flood of devouring rats. Forced to flee once more, the siblings place their hopes in a prophesized island that may hold the key to saving Hugo.Discover the cost of saving those you love in a desperate struggle for survival. Strike from the shadows or unleash hell, overcoming foes and challenges with a variety of weapons, tools and unearthly powers.
