Originating from California,Taco Bellis known for its Tex-Mex-inspired fast food. While its tacos, burritos, and Crunchwrap Supreme are most talked about, the brand is also famous for popularizing the Mountain Dew Baja Blast flavor. The brand’s creative and experimental approaches have been most evident in their food menu, such asthe Taco Lover’s Pass Subscription. Still, in recent years, it has been quietly expanding its beverage menu.
As part of their plan tomake their beverages as iconic as their food, the brand has tested two new inventions in the last two years. In Irvine, California, it offered a limited edition of agua refrescas-inspired refreshers after having its test run of Coffee Chillers and Churros Chillers. Now, one has become an official menu item, and it comes with six options.
Taco Bell Launches Six Refrescas This Summer
Six Options For Different Moods And Functions
Starting June 17,Taco Bell’s menu will have six premium Refrescas nationwide. These nonalcoholic beverages add a twist to the Aguas frescas. Inspired by the traditional Aguas fresca, which is a light and nonalcoholic fresh juice made by blending fresh fruit with sugar and water, their version combines the drink with refreshers, commonly offered atcoffeehouse giants like Starbucks.
From energy boosters to a caffeine-free alternative, the lineup has something for everyone.
The limited-edition Rockstar Energy Refrescas is offered at $4.49. Available in either Pineapple Lime or Tropical Punch, each 20-ounce drink will contain 200 milligrams of caffeine. Perfect for those who could use a boost to stay alert, Rockstar Energy Refrescas is Taco Bell’s version of an energy drink.
Agua Refrescas, available at $3.99, has been permanently added to the beverage menu. Taco Bell’s new version comes in three flavors: Strawberry Passionfruit, Dragonfruit Berry, and Mango Peach. With freeze-dried fruit pieces and green tea, each of them contains 52 milligrams of caffeine.
Available at $3.79 for 16 ounces or $3.99 for 20 ounces,Refresca Freeze, on the other hand, is a limited-edition Strawberry Lime-favored drink that contains freeze-dried fruit pieces with no caffeine. As an alternative to Agua Refrescas and Rockstar Energy Refrescas, the refreshing Freeze is a sweet treat for those who like the taste but not the caffeine.
In a press release (perToday), Liz Matthews, Taco Bell’s global chief food innovation officer, explained that the new launch is part of the company’s plan to make their beverage offerings as competitive as their main menus, catering to the rising demand for refreshing drinks among young customers. Check out what she said below:
We’re seeing today that people, especially younger consumers, are reaching for refreshing drinks as part of their lifestyle, whether it’s for energy or a sweet treat throughout the day. So we’re making big investments to become the ultimate beverage stop where our fans can expect to see the same bold, unexpected creativity in their cups as they do on their plates.
The new lineup mirrors the California-based brand’s vision todeliver “a variety of flavors and functions” to match “any mood, meal, or moment,“a step forward in making Taco Bell a destination for refreshments.
